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DATA/GAP
DATAGAP + TRIPLE WHALE

Use both. DataGap audits the inputs.

Triple Whale is a powerful attribution dashboard for DTC brands. It computes blended ROAS, LTV, and cohort attribution from whatever pixels and events fire. DataGap is the upstream audit: did the right pixels and events fire in the first place?

CAPABILITY
TRIPLE WHALE
DATAGAP
Job
Attribution and analytics dashboard.
Upstream data-capture audit.
Assumption about inputs
Assumes tracking is complete.
Audits tracking completeness directly.
Deliverable
Real-time attribution + LTV dashboards.
Static gap list + code to close gaps.
Time horizon
Continuous, subscription.
One-time audit, $167.
Surface
Dashboards, exports, Slack alerts.
Dev-ready PRs, file locations, test assertions.
When to run each
Every day your team asks “what’s our ROAS?”
Once, at the start of a new quarter, or after every major pixel change.

They do different jobs.

Triple Whale assumes your order_completed event carries attribution_source, your customer record has first_order_source, and your post-purchase events are firing. It can’t check. If any of those are missing, Triple Whale’s numbers are wrong in ways it can’t detect.

DataGap’s job is to check. We audit your Shopify tracking, Klaviyo flows, Meta Pixel feed, and GA4 events against the reference model for DTC brands, and tell you exactly what’s missing. You fix the gaps, then you trust Triple Whale again.

Many of our customers run DataGap before trusting a quarterly Triple Whale number to make a budget call. Some run it after a major pixel or checkout migration. Either way: DataGap runs before Triple Whale, not instead of.

Run a free audit
SEE YOUR OWN GAPS. 10 MINUTES. FREE.