LAUNCH$167 covers Shopify today. Buy now, get a free re-run when Klaviyo, Meta, and GA4 ship in two weeks. Price moves to $297 after. Lock in $167
DATA/GAP
VS. ELEVAR

Elevar runs the tracking. DataGap audits it.

Elevar is a fully-managed server-side tracking platform for Shopify brands at the high end of DTC. Their value is ongoing: GTM server containers, Conversions API delivery, identity stitching, all maintained for you. Their free public tool is a Consent Checker for cookie compliance; the actual tracking audit happens during paid onboarding. DataGap is the standalone diagnostic upstream: instant, self-serve, $167 once, not a sales funnel for a subscription. Smaller stores get most of the value Elevar promises by closing the gaps once, without locking into a $200 to $600 monthly retainer.

CAPABILITY
ELEVAR
DATAGAP
Delivery model
Managed service. Subscription with onboarding period.
Self-serve. One-time audit.
Target customer
7-figure Shopify brands on the path to 8-figure. Plus stores especially.
Any Shopify store, any stage. Built for under-$5M brands that can't justify a tracking retainer.
Pricing
$169 to $599+ per month. Annual commitments to unlock the better tiers.
$167 one-time per audit. No subscription, no commitment.
12-month total cost
$2,028 to $7,188.
$167.
Scope
Server-side tracking infra + CAPI + GTM server containers + identity resolution.
Audit of the same surfaces plus warehouse hygiene, post-purchase, LTV. We don't run the infra; we tell you what's broken in it.
Output
Live server-side tracking running in your stack.
Ranked gap list with code, no-code-fix paths, file locations, and merchant-friendly explanations.
Implementation
Done for you, ongoing maintenance included.
You merge the snippets, or follow the no-code path, or hire a dev. We hand off cleanly.
Ownership
You rent the tracking. Stop paying, lose the service.
You own the fix. Stop using us, the tracking still works.
Onboarding time
Days to weeks. Configuration calls + setup work.
10 minutes self-serve. Audit completes in a single session.
PICK ELEVAR IF
  • You're a 7-figure brand that needs server-side tracking running as a managed service.
  • Your team is small and you'd rather pay someone to handle GTM server, CAPI, and identity stitching forever.
  • You're scaling paid spend to a point where iOS 14 attribution drift is costing you more than $500 a month.
PICK DATAGAP IF
  • Your store is under $5M in revenue and a $200+ monthly tracking subscription doesn't fit your P&L.
  • You want to know what's broken once, fix it, and move on, not rent a service indefinitely.
  • You're early enough that owning the implementation matters more than outsourcing the operations.
Run a free audit
SEE YOUR OWN GAPS. 10 MINUTES. FREE.