REFERENCE MODEL
Changelog.
The DataGap reference model is the hand-curated spec of what consumer e-commerce brands should be capturing at each stage. It is versioned. Every change ships here with the date and a concrete description of what moved. No marketing language.
- v0.1APR 20, 2026 · ECOMMERCE
- Initial public reference model: 15 priority entries for e-commerce.
- Covers browse, checkout, post-purchase, LTV, and warehouse hygiene.
- Every entry includes a detection rule and required-property list.